Which metrics should businesses use to measure strategic growth?
Tracking the right KPIs allows businesses to measure progress and identify improvement areas.
Financial metrics:
Revenue growth rate
Net profit margin
Return on investment (ROI)
Cash flow and operating margin
Customer-related metrics:
Customer acquisition cost (CAC)
Customer lifetime value (CLV)
Churn rate
Net promoter score (NPS)
Operational metrics:
Productivity ratios
Employee engagement or turnover
Cost per unit/product/service
Project completion time and quality
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