Why is it a myth that the customer is always right?

Why is it a myth that the customer is always right?

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While customer satisfaction is critical, the notion that “the customer is always right” can be dangerously misleading if applied blindly.

Origins of the Myth:

  • Promoted in early 20th-century retail as a way to encourage sales and customer loyalty.

Problems with Blind Adherence:

  • Employee Demoralization:

    • Constantly siding with customers over staff can erode morale.

  • Toxic Customer Behavior:

    • Some customers misuse this belief to demand unethical or unreasonable concessions.

  • Operational Disruption:

    • Catering to all customer whims can weaken standards and consistency.

Balanced Perspective:

  • Empower employees to act with integrity.

  • Set clear customer service boundaries.

  • Focus on fairness over blind accommodation.

Conclusion:
Customers deserve respect, but so do employees and systems. Sound judgment should guide service, not outdated slogans.