How can Zoho Campaigns support drip marketing?
Drip marketing in Zoho Campaigns automates sending scheduled, sequential emails to nurture prospects or engage customers over time:
Triggered Workflows: Start based on form fills, link clicks, or CRM updates.
Delay Elements: Add time gaps between emails (e.g., 2 days, 1 week).
Conditional Logic: Send different content depending on past user behavior.
Goal-Based Flow: Exit users when they convert (click or buy).
Visual Workflow Builder: Drag-and-drop interface to map out journey.
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