Is Misalignment Between Technology and Business Strategy Common?

Is Misalignment Between Technology and Business Strategy Common?

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Yes—unfortunately, many businesses suffer from a disconnect between their IT and business strategy.

Common symptoms of misalignment:

  • Redundant Systems: Multiple tools serving the same purpose without integration.

  • Underutilized Technology: Tools purchased but never adopted by teams.

  • Over-budget Projects: Tech initiatives fail due to lack of clear business direction.

  • Slow Decision-Making: Data is siloed or inaccessible across departments.

  • Frustrated Employees: Tools don’t match their workflows or are overly complex.

Misalignment results in wasted resources, unhappy teams, and missed opportunities—making regular audits and communication essential.