Where can misalignment between business and technology become most visible in an organization?

Misalignment shows up most visibly in areas where tech directly interfaces with business-critical workflows or end-users.

Common visibility points:

• Customer Service: Inconsistent omnichannel experiences or lack of personalization.

• Sales Operations: Poor CRM usage, disconnected data, or manual reporting.

• Inventory & Supply Chain: Mismanaged inventory due to siloed or outdated systems.

• Finance: Delays in closing books or generating reports due to disconnected systems.

• IT Support: Repeated user complaints and workarounds point to misaligned tools.
  

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