Where Should Technology Alignment Start Within an Organization?
While technology alignment must eventually permeate the entire organization, its starting point is crucial.
Key starting areas:
Executive Leadership: Alignment begins with leadership commitment. CEOs and CIOs must jointly define digital priorities.
Core Business Functions: Focus first on areas with the biggest strategic value—sales, customer service, operations, or logistics.
Digital Governance Bodies: Establish a digital transformation committee or cross-functional task force.
Data & Analytics Teams: Aligning data strategies ensures better reporting, forecasting, and decision-making across the board.
Start where impact is measurable and visible—then scale alignment organization-wide through structured rollouts, training, and performance reviews
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